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Big 12 Announces Discussion of Media Rights Extension

August 31, 2022
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After just a few weeks of dormancy, the media rights discussion is back in the news as the Big 12 announced on Wednesday it will be entering into discussions with its multi-media partners about possible extension of the current media rights agreements.

“It is an exciting time for college athletics and given the changing landscape we welcome the opportunity to engage with our partners to determine if an early extension is in the best interest of all parties,” said Big 12 Commissioner Brett Yormark.  “The Big 12 has enjoyed a fantastic relationship with its multi-media rights holders, and I look forward to having these conversations.”

However, according to the report from ESPN, if a deal can’t be reached, the Big 12 will still be able to work on securing a deal “through a more tradition timeline,” with that coming in February of 2024 based on the structure of the current contracts.

The current media rights contract runs through the end of the 2024 football season.

While this news has become official on Wednesday with the Big 12’s announcement, this is something Pokes Report has wrote about as early as August 20 as Robert Allen reported Yormark had early discussions with both ESPN and FOX.

An important aspect of the Big 12’s announcement is that it’s discussing an extension with ESPN and FOX, not a renegotiation. That means that depending on if and when a new deal gets put in place, each Big 12 school moving forward would get at least as much as the schools got this past season, which was 40+ million dollars per school.

It’s no secret ESPN wants OU and Texas in the SEC at the start of the 2024 season, rather than the start of the 2025 season. It’s something that ESPN, as well as OU and Texas, would greatly benefit from financially. So, an accelerated agreement/extension between the Big 12, ESPN and FOX could possibly help ESPN get OU and Texas early, while also greatly benefiting the Big 12 in more ways than one.

With the SEC network already in place, Texas won’t be taking the Longhorn Network with them. They can’t. Streaming with Big 12 Now on ESPN+ is already in place, so it’s possible the Longhorn Network becomes a Big 12-exclusive network, further enhancing the Big 12 payout to member schools.

So, if you want to try and figure out a possible timeline as to when a new deal could last until, look at what the Big Ten just negotiated and what the SEC has in place, both ending in 2030 and 2031. A new Big 12 deal most likely won’t go past those years as that’s when most people believe college football will move towards a mega conference structure. Another reason why the ACC is in such a bad place as their current deal runs through the 2035-36 academic year.

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Big 12 Announces Discussion of Media Rights Extension

9,593 Views | 39 Replies | Last: 2 yr ago by CaliforniaCowboy
CaliforniaCowboy
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In reply to GumbyFromPokeyLand • 8:27a, 9/2/22
GumbyFromPokeyLand said:
CaliforniaCowboy said:
GumbyFromPokeyLand said:



Let me add. If the inter-conference rivalry idea can be pulled off, it would be like adding a college football blueblood to our league with a full 12 (16 games if we expand) game schedule to our league. Maybe better. Just think of the viewership of games involving tOSU, UT, OU, LSU, USC, aTm, FSU, and Neb. Heck, that could be worth as much as (or close to) having oU and UT in the league. That's gotta be worth big $$$.

or... it will be like adding another loss to practically every team in the conference, when we're already going to be loaded down on P5 teams just playing within conference. Wouldn't that be great, get paid less and then take a whopping from the money hoarders... yeah... that'll show em.

Let the teams decide who they want to play, and keep the league out of it.

It reminds me of the B12/SEC basketball challenge, which is pretty silly, IMO, but it can be done because there are soooo many basketball games.

We only have 3 OOC games, and don't want to listen to the goons whine every stinking year....

Get paid less? No way, junior. We'd get paid significantly more.

Check. I'll put you down in the pansy column that's more interested in avoiding his "feelings" and competition than making money to stay competitive.
reading comprehension is key..... get paid less from our media rights than those teams we're playing against.... unless you're saying that our media contract will be better than the B16G, but of course you aren't saying that, you just want to pick a fight.

When you don't understand the point being made, you just need to ask... it's okay, we're here for you.
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CaliforniaCowboy
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In reply to NJAggie • 8:33a, 9/2/22
NJAggie said:
Did you miss that Robert reported the talks were already well advanced last week. They have talked, they are talking, and this announcement is just the notice the details are close to being signed off on and revealed.
no... I heard that Robert reported that somebody reported that some folks had been talking over the summer (DUH), what I did hear REPORTED was that the talks WOULD BE opened in a few days for some discussions.

I hope that you're correct, I just don't see it happening, especially since it was just "reported" today that the B16G is have discussions with PAC teams to destroy that league.

I'm not going to get too hyped over any of this hearsay stuff until we hear/see some sort of "I can't freaking believe it" deal announced.

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GumbyFromPokeyLand
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In reply to CaliforniaCowboy • 9:38a, 9/2/22
CaliforniaCowboy said:
GumbyFromPokeyLand said:
CaliforniaCowboy said:
GumbyFromPokeyLand said:



Let me add. If the inter-conference rivalry idea can be pulled off, it would be like adding a college football blueblood to our league with a full 12 (16 games if we expand) game schedule to our league. Maybe better. Just think of the viewership of games involving tOSU, UT, OU, LSU, USC, aTm, FSU, and Neb. Heck, that could be worth as much as (or close to) having oU and UT in the league. That's gotta be worth big $$$.

or... it will be like adding another loss to practically every team in the conference, when we're already going to be loaded down on P5 teams just playing within conference. Wouldn't that be great, get paid less and then take a whopping from the money hoarders... yeah... that'll show em.

Let the teams decide who they want to play, and keep the league out of it.

It reminds me of the B12/SEC basketball challenge, which is pretty silly, IMO, but it can be done because there are soooo many basketball games.

We only have 3 OOC games, and don't want to listen to the goons whine every stinking year....

Get paid less? No way, junior. We'd get paid significantly more.

Check. I'll put you down in the pansy column that's more interested in avoiding his "feelings" and competition than making money to stay competitive.
reading comprehension is key..... get paid less from our media rights than those teams we're playing against.... unless you're saying that our media contract will be better than the B16G, but of course you aren't saying that, you just want to pick a fight.

When you don't understand the point being made, you just need to ask... it's okay, we're here for you.

Okay, then let's examine.

First, you don't want to play OU because, well, they're OU. Forget it means more money for the league. Forget it keeps a valuable rivalry alive. You just hate OU which means you don't want to play them. Let's just schedule all the teams YOU love. What a crock.

Second, Let's not play OU because they might make more money. To heck with what makes OSU more money, let's be sure we take less so OU gets less. That's just idiotic.
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CaliforniaCowboy
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In reply to GumbyFromPokeyLand • 10:25a, 9/2/22
GumbyFromPokeyLand said:




Okay, then let's examine.

First, you don't want to play OU because, well, they're OU. Forget it means more money for the league. Forget it keeps a valuable rivalry alive. You just hate OU which means you don't want to play them. Let's just schedule all the teams YOU love. What a crock.

Second, Let's not play OU because they might make more money. To heck with what makes OSU more money, let's be sure we take less so OU gets less. That's just idiotic.
or better yet, just quit trying to pick a fight... but you can't, that's your stated purposed for posting on this forum.

I loved playing Florida State, UCLA, Pitt twice, Mississippi State... Oregon State and Arizona State could have been better, but still P5 games.

We don't need to play the goons as our P5 OOC game. I don't really hate OU, I hate their fans, don't want to have to hear from them (including my dang Brother in Law, who rubs last night in my face despite him having no affiliation with OU what so ever). My BIL is the nicest guy you'll ever meet, but not regarding the goons.

Second: You're putting words in my mouth.... I said the whole slate of games, and you changed it to only OU, you can't make a freaking point without changing the discussion and injecting your own slant on what was said, just so that you can fight about it.

Go fight with someone else, and stop trying to put words in my mouth just to pick a fight.

You provide ZERO contribution to this forum.
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