and you know that is not going to be the high-bar


CBS Sports: $55 million payout could put Texas Tech on top of college athletics

According to a recent report by Brandon Marcello of CBS Sports, Texas Tech is set to pay out a whopping $55 million to its student athletes in 2025. That number, according to the sources who spoke with Marcello, is believed to be the highest in the nation.

Texas Tech's multi-million dollar investment into star softball pitcher NiJaree Canady has received plenty of attention, and it's estimated that men's basketball standout JT Toppin landed a $4 million deal to remain in Lubbock. The Red Raiders' estimated $20-30 million investment into the 2025 football roster is believed to be one of the highest (if not the highest) in the country.

https://www.msn.com/en-us/sports/other/cbs-sports-55-million-payout-could-put-texas-tech-on-top-of-college-athletics/ar-AA1GoLpY?ocid=hpmsn&cvid=cfeabec50dec444baadbe6921742175b&ei=88

Zach Lancaster said:

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I just came across this on Twitter. Such a wild world we live in now.

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and with Texas, UCLA and Penn State signing up with the private equity firm for facility renovation, it's going to be really tough to keep up .... impossible really