Did You Ever Think You'd Hear Fourth Down Defense as a Huge Key to Wins?

STILLWATER – It started a couple of years ago in the Big 12 when Baylor head coach Dave Aranda started following his analytics program he prescribed to. Texas Tech head coach Joey McGuire was doing it too. There are plenty of analytic groups out there like Sports Source and Championship Analytics. Most meet with the coaching staff once a week and consult on decisions made during a game like field goal range, how often and where to go for fourth downs.