Watch: Mike Gundy Talks Big 12 Title Game Against Texas

STILLWATER – Oklahoma State head coach Mike Gundy spoke with the media about the Cowboys' second Big 12 appearance in the past three seasons as they face Texas on Saturday morning.

"It's good for the well-being of the program, your donors and people that want to be involved with success and administration. I'm sure Board of Regents likes it, University likes it. Recruiting-wise it's interesting. Most of the recruiting is complete. Now, it can help solidify those guys. I would say (it's beneficial) more so than not. Not as much of an impact as it would have been in years past when you were still finishing the last six, eight or ten spots recruiting. I'm going to guess there's a marketing value financially that we're going to gain as a university through making a championship game. So, there are a number of reasons."