Yormark understands football is king, but he also understands his conference is tops among college basketball leagues and that can be monetized better.

A week ago it really appeared that the release of the 2023 Big 12 football schedule was going to be followed by the confirmation that OU and Texas were playing their final season in the league.

Adding one of the nation's top basketball schools to the Big 12? As ESPN reported, yes it's true There could be more in the Big 12 with extension of Big 12 media rights with ESPN and FOX.

Oklahoma State head coach Mike Gundy is looking to get his football team back on track after the blowout loss at K-State, but took time out to give props to the new Big 12 commissioner on a job well done.

The details are out in a report by Sports Business Journal and Brett Yormark has established himself as a major player among Power Five conference leaders with the TV extension.

Kickoff time for the Cowboys and Wildcats in Manhattan has been announced.

The firestorm of Big 12 Commissioner Brett Yormark making rapid and profitable movement in discussions with current TV and multi-media rights partner ESPN and FOX is spreading ... now to CBS

Brett Yormark is doing exactly what the Big 12 schools hoped he would do when they hired him. He is making connections, making deals, and preparing to make the Big 12 more money.

FOX will broadcast the rematch of the 2021 Big 12 Championship Game at 2:30 p.m. on Oct. 1 from McLane Stadium in Waco.

Collusion or just free choice in negotiating as to whcih schools and conference they want to televise could leave networks in charge of the future of two historic conferences

The plan for multimedia rights, basically television for the Big Ten is starting to leak out in massive amounts. What does ESPN out and CBS and NBC in on the Big Ten mean for the Pokes and Big 12?

The Athletic had a story on Monday showing seven Pac-12 schools other than USC and UCLA were better football TV draws than Oklahoma State. I'm calling BS on that one.

The numbers don't lie. If we are really trying to decide who is in and who isn't the numbers in two categories tell the truth.

The Big Ten, Pac-12, and Big 12 are coming up on multimedia rights negotiations and Navigate, an analytics group has projected the conference payouts the rest of this decade. It's not good.

A report out Thursday has NBC Sports as a possible player for Big Ten media rights and that could change some things as the Pac-12 and Big-12 prepare to negotiate new deals as well.

Dave Wannstadt used to be at Oklahoma State, but then he used to be at Miami, Fla., Dallas Cowboys, Miami Dolphins, Cleveland Browns, Chicago Bears, and Pitt Panthers. Now he's got realignment scoop on the radio from FOX meetings.