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Oklahoma State Football

This isn't NIL When Texas Tech is Going to Pay Each Player $25,000

July 20, 2022
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STILLWATER – I realize conference realignment seems to be the number one topic within the college football and college sports communities here recently, but on Monday when the Lubbock Avalanche-Journal published a story on the Matador collective, run and funded by a group of Texas Tech University alumni it reached a new level. The Matador collective is set to sign contracts with the top 100 Red Raiders football players (85 on scholarship and top 15 walk-ons) and paying them $25,000 this school year. This comes on the heels of escapades like the University of Texas and the Pancake Society paying all scholarship offensive linemen $150,000 to do public service, and Life Wallet CEO and Miami (Fla.) alumni John Ruiz paying exorbitant NIL deals out to Miami Hurricanes athletes.

“NIL has taken on a different life than it was intended,” Oklahoma State University President Dr. Kayse Shrum said to me on July 20 on radio. “It was intended for athlete to be able to work or have camps and benefit from their skills and accomplishments. It was never intended for universities to recruit and attract, but that is where it has gone.”

Many college coaches predicted the issues with NIL from varying state laws, virtually no rules to keep the process in check, allowing alumni to be involved, and a full scale escalation because of the competition in recruiting athletes.

Now, coaches are talking out about it. We are having media days for major conferences and the coaches are not holding back on their comments and concerns like they were when they didn’t want media identifying them as against NIL and villainizing them to their current players and prospective recruits.

Try this on from Wednesday (July 20) at SEC Media Days from University of Florida head coach Billy Napier.

Dale Zanine-USA TODAY Sports
Napier at SEC Media Days in Atlanta.

“I’m telling you it is a factor. As much as we, you know … it is a factor,” said Napier on Sirius XM Radio. “It’s a factor in your locker room. It’s a factor in recruiting, and it’s the wild west out there. I get nauseous thinking about it. You are trying to do things like be who we say we are, if that makes sense. This is a very fluid situation right now. It changes every week. What is the law in this state. What are the rules going to be. It is the one unknown out there that is being used. It is being weaponized in recruiting. You are seeing some teams, why is he going there? What was really a hard job has a new variable. We need to educate our alumni with their passion on how they can help.”  

Down in Arlington, Texas last week Oklahoma State head coach Mike Gundy was commenting as were his Big 12 peers.

Liz Parke - Big 12 Conference
Mike Gundy at Big 12 Media Days.

"NIL is a long ways from being settled and covered because there is nobody that's in charge of NIL right now,” Gundy said. “My personal opinion is, in a couple of years it'll settle. What direction it will go? I have no idea. But it's just running a little bit out of control right now. NIL was originally orchestrated for players to benefit from their name, image and likeness at the current location, not to be used as a recruiting tool. Once they get a hold and gather that and get it out of the recruiting aspect of it, I think it'll turn more back into what name, image and likeness should be. But that one's a little farther off because there's nobody governing it at this time."

Gundy said Oklahoma State has more of a team concept NIL, which is like the Texas Tech situation and the rumored payouts at other schools. TCU recruiting coordinator and offensive analyst Bryan Carrington came out on Twitter hammering the Texas Tech Matador collective play for pay plan. However, rumor is that TCU and the KF NIL collective, run by the owner of fan website Killerfrogs.com Ryann Zeller, is planning a similar deal at close to $50,000 a player. Baylor lists 27 athletes that have benefitted from NIL deals, but there are also reports that Baylor will have a football team wide pay for play set-up.

Oklahoma State has reportedly hire basketball analyst and former Division I head basketball coach Barry Hinson to coordinate all NIL deals with Oklahoma State athletes. Hinson is an Oklahoma State alum, a true people person, and a good communicator.

The bottom line is most of this is not name, image, and likeness. It can’t be, not when you are paying athletes across the board and it doesn’t distinguish anybody based on name-image-or-likeness. It pays all players equal money.

I have a great idea for guard rails or rules that schools, administrators, and coaches are crying out for. Simply pay the players. Come to agreement on a moderate sum, allow for moderations based on cost of living and value of a dollar. Athletes at Rutgers would get an adjusted amount that would be slightly more than an Oklahoma State athlete based on cost of living. You must have set amounts, set number of athletes to receive money, and then allow athletes to also collect real NIL from any businesses that want to pay them for endorsements, commercials, and appearances.

Discussion from...

This isn't NIL When Texas Tech is Going to Pay Each Player $25,000

10,658 Views | 26 Replies | Last: 2 yr ago by CaliforniaCowboy
Joe Khatib
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Yup, it's PAY FOR PLAY, plain and simple!
principalg
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So what is an OSU's response to not fall behind in this era of NIL?
TUSKAPOKE
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COLLEGE FOOTBALL NOW IS JUST BS.....PAY FOR PLAY....REALIGNMENT.....$$$$$ GRAB.....JUST BS THAT IS GOING TO DESTROY HOW SPECIAL IT WAS TO SO MANY. JUST CREATE AN NFL JUNIOR LEAGUE LIKE MLB HAS AND LET PLAYERS GO THERE, MAKE IT OR WASH OUT AND GO TO WORK. THE STUDENT ATHLETES CAN GO TO UNIVERSITIES AND PLAY FOOTBALL ONCE THE NCAA OR SOME ENTITY TAKES CHARGE OF THIS DUMPSTER FIRE AND GETS IT UNDER CONTROL.
Pokes4158
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Do the same thing but less money and say we did it the right way and then fall behind
CowboyKip
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Major league college football is now a professional sport. College football is going to have to institute some sort of salary cap for the entire team. This is what has worked in all of the other professional sports.
Crazed_Stallion
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They don't have one.
gary121853
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Sorry Robert ...your proposed solution is no solution ... more likely to exacerbate the problem unless NIL is clearly defined and compensation ranges are level set ..NIL ruling simply said compensation is required ... the structure of NIL is TBD ...frankly i blame AD's/President's for not getting an injuction to slow down the implementation until a governance structure could be put in place etc...egregious IMO
OSUgary
CaliforniaCowboy
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gary121853 said:

Sorry Robert ...your proposed solution is no solution ... more likely to exacerbate the problem unless NIL is clearly defined and compensation ranges are level set ..NIL ruling simply said compensation is required ... the structure of NIL is TBD ...frankly i blame AD's/President's for not getting an injuction to slow down the implementation until a governance structure could be put in place etc...egregious IMO
a little fast and loose with facts there....

"The new policy preserves the fact that college sports are not pay-for-play. It also reinforces key principles of fairness and integrity across the NCAA and maintains rules prohibiting improper recruiting inducements," Division II Presidents Council chair Sandra Jordan said in a release that announced the NIL policy. "It's important that any new rules maintain these principles."

NJAggie
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Well someone is trying to match that effort. So not sure how much we'll get, but they are working on it. $1M matching pledge to get the ball rolling at Pokes with a Purpose. I agree it's wrong, but I guess wrong is the new right so we better start not paying for play the same way everyone else is.

CaliforniaCowboy
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I don't believe that PokesWithaPurpose is the same as what Tech and Texas have done.

It does not sound anything like those others, and I believe our was scanctioned by the AD

Our Mission
Pairing student-athletes with local charities that enable student-athletes to use their name, image and likeness to raise awareness and funds for causes of their choosing.

The causes benefit from the media exposure and in turn help needy Oklahomans. At the same time, the experience helps student-athletes partner with their community in ways that benefit everyone involved

https://www.pokeswithapurpose.com/
gary121853
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Im not sure i get the point you are trying to make here CaliCowboy... i see no connection between what i posted and your post ... AD's and Presidents were never 'in front' of this NIL issue and thhe NIL issue had been percolating out there for some time before the final ruling was made ....please enlighten me if im missing something..
OSUgary
CaliforniaCowboy
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clearly defined and compensation ranges are level set ..NIL ruling simply said compensation is required ... the structure of NIL is TBD


The NIL Policy has clear ranges set that a school can pay a player, around $8,000, also compensation IS NOT "required", and the structure of the NIL is defined enough to clearly demonstrate that what UT and TT are doing is not within the rules. Their proposals are strictly pay-for-play, which is not allowed.

when all is said and done, I have heard the rule makers say those proposals will not be allowed, and those teams could be penalized.

NJAggie
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Yeah a few have made statements about how bad it is, but everyone is doing it.

If our NIL is getting money and not giving it out in the same mass manner then we're going to be dead..

There is not going to be a structure and no one is getting penalized, except maybe OSU as an example.
gary121853
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CaliforniaCowboy said:

clearly defined and compensation ranges are level set ..NIL ruling simply said compensation is required ... the structure of NIL is TBD


The NIL Policy has clear ranges set that a school can pay a player, around $8,000, also compensation IS NOT "required", and the structure of the NIL is defined enough to clearly demonstrate that what UT and TT are doing is not within the rules. Their proposals are strictly pay-for-play, which is not allowed.

when all is said and done, I have heard the rule makers say those proposals will not be allowed, and those teams could be penalized.


compensation (in some form) is required under NIL ... you are splitting hairs with your point ... additionally, what ever rules/structure you reference is really non-existence without penalties/consequences clearly laid out ... they have not teeth in them .... otherwise, we would not have all these programs running fast and loose at the present.... reality is exactly what is happening right now.... the AD's/Presidents were not out-in-front of this like they could have been given NIL has been percolating for some time ... that is not fast and loose with the facts ... that is reality !
OSUgary
CaliforniaCowboy
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gary121853 said:


compensation (in some form) is required under NIL ... you are splitting hairs with your point ... additionally, what ever rules/structure you reference is really non-existence without penalties/consequences clearly laid out ... they have not teeth in them .... otherwise, we would not have all these programs running fast and loose at the present.... reality is exactly what is happening right now.... the AD's/Presidents were not out-in-front of this like they could have been given NIL has been percolating for some time ... that is not fast and loose with the facts ... that is reality !
compensation IS NOT required. Heck, scholarships are not even required. NIL is not required. You're going to have to provide some factual evidence of that.

I think it will shake out, because the NCAA has been pretty clear about their position, and the penalties for violating recruiting rules have existed for eons.

I agree, a couple of these schools are going to have to be slapped down to reign in the pay-for-play schemes, and it should happen within a reasonable timeframe.

I'm almost more interested to see what might happen if a kid gets run off and doesn't want to leave because he's making bank in the Tech or Texas payola scheme. Can the kid sue the school, or the booster organization?
NJAggie
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Well lets see. The big Booster from Miami was paying about $10k a year for every kid on Miami's roster to tweet out about his health clubs periodically. The NCAA came in and gave it a good hard look, and did nothing.

They aren't going to enforce anything, because there's nothing to enforce. You can't stop people for paying kids for whatever reason they want.
CaliforniaCowboy
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NJAggie said:

Well lets see. The big Booster from Miami was paying about $10k a year for every kid on Miami's roster to tweet out about his health clubs periodically. The NCAA came in and gave it a good hard look, and did nothing.

They aren't going to enforce anything, because there's nothing to enforce. You can't stop people for paying kids for whatever reason they want.
NJ, neither of those statements are true. You might not like what he's done, but he is not paying every kid $10k.

However, that stuff he did in the transfer for the KState kid and the other transfer was flat out illegal, IMO, but those are fairly new.


Ruiz said 90 percent of his NIL deals are with enrolled students, including some at Florida International. And all deals require work in return, he said.

Ruiz, insists that the work the athletes do in exchange for their compensation, which generally consists of filming commercials or promoting the brands on social media, has generated a significant return for his companies.

He insists he is doing so in full compliance with NCAA rules namely, that he is not using NIL deals to coax recruits or transfers, nor is he simply handing out cash without requiring athletes to perform a specific job or service in exchange.

Ruiz insists his deals will withstand any scrutiny. All of his NIL deals are reviewed by Miami's NCAA compliance office, he has said. Moreover, he notes, he is not a collective but a business owner who signs athletes for marketing purposes.
-------------------------------------------------------
Big East Commissioner Val Ackerman, co-chair of an NCAA panel that spent months last year devising recommendations for a coherent, workable NIL policy, explained the basic pillars of the "interim" policy that governs NIL deals.

"Number one, NIL payments can't be inducements to go to a particular school," Ackerman said. "And, two, they can't be pay for play. They can't be based on athletic performance. It's third-party money, and it's supposed to be for some attribute other than just being on the offensive line or being a starting point guard. It has got to be for some legitimate quid pro quo; you've got to do some work. Most of the work, it seems, has to do with social media content; that's the new-age endorsement deal."

Still, alarmed by a spike in NIL deals that look an awful lot like improper recruiting inducements, the NCAA's Board of Directors issued formal "guidance" this month to reiterate the long-standing ban on boosters engaging in recruiting, noting that it considered "collectives" to be boosters. Moreover, the board notified universities, collectives and boosters that the NCAA enforcement staff was empowered to investigate seemingly egregious deals and monitor agreements going forward.
NJAggie
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Finding some quote from some admin doesn't show anyone's being punished.

There is no punishment. It is all legal now. I don't like it, but that's reality not what some guy that wrote rules that no one cares about says.
gary121853
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CaliforniaCowboy said:

gary121853 said:


compensation (in some form) is required under NIL ... you are splitting hairs with your point ... additionally, what ever rules/structure you reference is really non-existence without penalties/consequences clearly laid out ... they have not teeth in them .... otherwise, we would not have all these programs running fast and loose at the present.... reality is exactly what is happening right now.... the AD's/Presidents were not out-in-front of this like they could have been given NIL has been percolating for some time ... that is not fast and loose with the facts ... that is reality !
compensation IS NOT required. Heck, scholarships are not even required. NIL is not required. You're going to have to provide some factual evidence of that.

I think it will shake out, because the NCAA has been pretty clear about their position, and the penalties for violating recruiting rules have existed for eons.

I agree, a couple of these schools are going to have to be slapped down to reign in the pay-for-play schemes, and it should happen within a reasonable timeframe.

I'm almost more interested to see what might happen if a kid gets run off and doesn't want to leave because he's making bank in the Tech or Texas payola scheme. Can the kid sue the school, or the booster organization?

CaliCalifornia, I'm sorry, i have no idea what you are smokin'/drinkin' but there is nothing in what you have posted that proves otherwise the 2 points of my post(s):
1. NIL legislation says an athlete must approve use of their NIL .... if an athlete wants to provide that without compensation in some form .... of course they can .... please enlighten me if you can name a single one who has done that
2. The AD's / President's were NOT out in front of the NIL issue ....period ... everyone single AD/President or Coach has acknowledged they were NOT ready for what is taking place right now .... yet, you want to maintain that they were. .... what planet are you from .... lol
OSUgary
CaliforniaCowboy
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okay Gary, your points are just getting flat out silly.

I'm moving on.

schools, teams, conferences, the NCAA do not have to use a kids image or name or likeness, there for the uglyass, nameless kids are not guaranteed compensation. If somebody wants to pay them, they are now eligible to be paid.

The presidents and AD were not involved because it was between the States and the NCAA (and to some extent Congress). California did this to us, and the Supreme Beings agreed with them. The NCAA IS the presidents and the ADs, so to claim they did nothing seems like a total misunderstanding of the composition and purpose of the NCAA (i.e., the presidents and ADs - that is who the NCAA is).

sitting back and trying to find somebody to blame, while constantly flailing against the NCAA, seems a bit out of touch.

Joe Khatib
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NJAggie said:

Finding some quote from some admin doesn't show anyone's being punished.

There is no punishment. It is all legal now. I don't like it, but that's reality not what some guy that wrote rules that no one cares about says.
The solution is for OSU TO MATCH THE TECH PRACTICE, then when it is publicized suddenly it will become outlawed and we will be used as the poster boy and get hit with some kind of sanction! That is the way it works for Oklahoma State (Yes most of that was sarcasm but there is a solid grain of truth as well, see OSU sanctions for the basketball program!
gary121853
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CaliforniaCowboy said:

okay Gary, your points are just getting flat out silly.

I'm moving on.

schools, teams, conferences, the NCAA do not have to use a kids image or name or likeness, there for the uglyass, nameless kids are not guaranteed compensation. If somebody wants to pay them, they are now eligible to be paid.

The presidents and AD were not involved because it was between the States and the NCAA (and to some extent Congress). California did this to us, and the Supreme Beings agreed with them. The NCAA IS the presidents and the ADs, so to claim they did nothing seems like a total misunderstanding of the composition and purpose of the NCAA (i.e., the presidents and ADs - that is who the NCAA is).

sitting back and trying to find somebody to blame, while constantly flailing against the NCAA, seems a bit out of touch.

I'm glad you are "moving on" CaliCowboy.... smart thing to do ... because your logic is circular ... in 1 sentence you state the presidents/AD were not involved because it was between the States and NCAA and next sentence you state the AD/Presidents are the NCAA .... I'm only pointing out what the AD/Presidents have themselves already acknowledged publically ...


OSUgary
NJAggie
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Don't worry I said the same thing up page.

I think the NCAA knows it has nothing at this point. They made their big announcement, and the schools just sped down the path, and nothing has happened, except them questioning the Miami guy and doing nothing.

I think it's c**p but we need to play the game the way everyone else is or fall behind.
CaliforniaCowboy
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gary121853 said:

CaliforniaCowboy said:



I'm glad you are "moving on" CaliCowboy.... smart thing to do ... because your logic is circular ... in 1 sentence you state the presidents/AD were not involved because it was between the States and NCAA and next sentence you state the AD/Presidents are the NCAA .... I'm only pointing out what the AD/Presidents have themselves already acknowledged publically ...



not circular logic Gary, SEMANTICS.

the presidents and ADs were not involved SEPARATELY (like you were suggesting), because there was nothing for them to get involved in/with. They are the NCAA. They can vote to change any rule any time.

you are using circle logic... the Presidents and ADs could have done anything at any time because they are the NCAA, but they chose not to. To claim that they should have done something different than the NCAA is not logical, because they are the NCAA.
gary121853
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Ok ...semantic's it is ..
OSUgary
CaliforniaCowboy
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gary121853 said:

Ok ...semantic's it is ..
just to be clear, your use of semantics to claim circle logic on my statement.

that is all
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