Lol with the argument about paying players, letting them in on a BIGGER piece of the pie, giving up non-profit status, etc…
Answer me this: How much money flowing into university athletic departments IS NOT being spent either on or for the benefit of the athletes? Aren't expenditures for coaches, trainers, medical personnel, scholarships, room, board, equipment, training facilities, playing fields, stadiums, travel, recruiting, officials, all for the benefit of the athletes in ALL the sports sponsored by a university? Are investors making money? Whose tax returns (besides university employees, service providers, and contractors) are showing cash receipts from athletic departments? Heck, university athletic departments couldn't even survive with just the money they receive from tickets, concessions, and media rights. They also need donations in order to provide the athletes with the experience they "require" in order to play for the university of their choice. And just who is going to donate to a for-profit entity?
So when I make the argument "for the good of the sport", it's not closed minded, it's truly for the long term good of the sport. Because when the sport can no longer thrive, the student athletes will not thrive.