Spencer Sanders Signs NIL Deal With MAGZ Sports; David Shaw Talks NIL Value and Prominence
STILLWATER – The NIL landscape has taken off since the laws were passed on July 1, allowing college athletes to make money based off their name, image, and likeness.
Today, Spencer Sanders, the starting quarterback for the Cowboys, reported that he has signed a branding and agency deal with Magz Sports Group, a new collegiate athlete-based sports agency.
With his deal, he is provided with a full apparel line of various shirts, hoodies, hats, and sweatpants with his new custom logo and designs throughout the products.
You can find his apparel at Magzsports.com/spencersanders
It appears Sanders will do very well in the NIL market because he tweeted out his link at 2 P.M. today and just minutes after, he tweeted that the link crashed due to high volume. I have been told that it is estimated that the link was clicked over 5,000 times in the first 30 seconds of the link being live.
Magz Sports will also help facilitate Sanders with partnership opportunities, autograph signings, camps and clinics, and other various in person and online sponsorships.
This is very relevant to a quote that Stanford football head coach David Shaw gave at PAC 12 media days just yesterday in regard to Nick Saban saying Bryce Young, his set-to-be starting quarterback has already approached 7-figures in NIL money.
"A kid gets a seven-figure deal before he even starts a game,” Shaw started. That's fair market value? I don't think that's fair market value. That's Alabama value."
This is relevant to Sanders and just about every other starting quarterback or star player at successful power five programs. The money will be there for them to make, it’s just a question of what brand, company, product, or service it will come from.
This also links into the world of recruiting for football programs across the country. Whether coaches support it or not, NIL is a big deal to players and will be a major industry in the world of sports from this point. We have already seen athletes across the country put out some big numbers in terms of money such as a D’Eriq King of Miami, Ole Miss’ Matt Corral as well as the aforementioned Bryce Young at Alabama.
With companies such as Magz Sports representing athletes as an agency, the opportunities are endless for athletes of Sanders’ status in the community, both locally and nationally.