Is it a postive or a negative when you are written up in a story entitled College football's most Interesting new coordinators in 2023? I guess we'll see, but I always believe any publicity is good publicity.

Yormark understands football is king, but he also understands his conference is tops among college basketball leagues and that can be monetized better.

A week ago it really appeared that the release of the 2023 Big 12 football schedule was going to be followed by the confirmation that OU and Texas were playing their final season in the league.

Adding one of the nation's top basketball schools to the Big 12? As ESPN reported, yes it's true There could be more in the Big 12 with extension of Big 12 media rights with ESPN and FOX.

The details are out in a report by Sports Business Journal and Brett Yormark has established himself as a major player among Power Five conference leaders with the TV extension.

The firestorm of Big 12 Commissioner Brett Yormark making rapid and profitable movement in discussions with current TV and multi-media rights partner ESPN and FOX is spreading ... now to CBS

Collusion or just free choice in negotiating as to whcih schools and conference they want to televise could leave networks in charge of the future of two historic conferences

The Big Ten, Pac-12, and Big 12 are coming up on multimedia rights negotiations and Navigate, an analytics group has projected the conference payouts the rest of this decade. It's not good.

Mike Gundy said it was a fun morning as he and ESPN's Marty Smith, two good ole rednecks had a good time looking around the West End Zone and talking football and Gundy said Smith was enlightened about Cowboy football success.

The contest is on! Who will get the remaining seats at the Power Five table? Where with the other eight, primarily Oklahoma State end up. Sports TV expert and consultant Patrick Crakes has some thoughts.

The Big 12 has made a move, taken a shot, and it is not at another Power Five Conference, not at the schools that are defecting from it's membership, the Big 12 is taking a swing at ESPN.