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Oklahoma State Football

Yormark Delivers on Promise of Television Deal that Will Solidify Big 12 Future

October 30, 2022
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The Big 12 Conference and new commissioner Brett Yormark have hit a bonanza deal with current television partners ESPN and FOX Sports that will secure the Big 12 as at least the third highest earning major athletic conference and secure their future while casting major doubt on the future of the Pac 12 Conference and dwarfing the earnings of the current and long-term deal that the Atlantic Coast Conference is saddled with. The extension with ESPN and Fox Sports on a six-year media rights agreement worth a total of $2.28B, an annual average of $380M, according to the first report in the Sports Business Journal. This just after the SEC and Big Ten secured deals that will pay their schools record amounts of upward of $80-$90-million per school per year.

The breakdown on the new Big 12 deal goes like this. The Conference current deal with the two partners runs through 2024-25 and has an annual payout of $220-million. The new extension will kick in and run through 2030-31. That is important because it matches up closely with when the new deals will run out with the Southeastern Conference and Big Ten. The Atlantic Coast Conference is in a long-term deal that goes through 2035 and the Pac-12 is looking for a new television rights deal as their current contract ends after 2023-24.

USA Today Sports
ESPN will have top choices on Big 12 football inventory.

This new deal for the Big 12 with ESPN as the top player and FOX Sports on the “B” side is worth a total of $2.28-billion with an annual average of $380-million, according to sources that Sports Business Journal used for their story

What the fans want to know is where can they see their Big 12 football and basketball. For the “A” package, ESPN will get the top four football picks each season and six of the top eight picks as well as eight of the top 12 picks. They will also number 12 of the top 20 picks. ESPN also gets the rights to the Big 12 football championship game and the basketball tournament championship game. The FOX Sports portion of the package includes 26 football games per season that will run on FOX Sports and FS1. For the first time FOX Sports will also get a compliment of Big 12 basketball games that will run on FOX Sports and FS1.

USA TODAY Sports
FOX will get 26 football games and some Big 12 basketball for the first time.

Yormark, proving the Big 12 Board of Directors made a strong move in hiring, landed the deal that he had promised them he would and a deal he has worked on actively for close to two months. He first told members of the board over a month ago that the deal was imminent and that it would be fruitful. He said it would be an extension of the current deal with the current television partners rather than waiting for an open negotiating period that would have come later in the process. Yormark felt the need to keep ESPN and FOX Sports and that the extension would not only provide the monetary earnings but also the necessary exposure for he and the Big 12 Conference new marketing partners to maximize revenue for the league in other and, in some cases, brand new streams.

The way that will breakdown is once the deal kicks in with new members BYU, Cincinnati, UCF, and Houston, each of the conference members will get $31.6-million annually from television revenue, which differs from the current annual payout from television of $22-million per school on average. [Note: The Pac-12 current deal pays each school $20.8-million and the ACC schools get rpughly $28.36-million per school} The rest of the schools’ payout from the conference comes from other revenue streams such as conference championship events, sponsorships, and merchandising. Yormark has big plans there to expand and branch out to new revenue streams and has enlisted Endeavor and other outside partners to assist with growing the Big 12 mark and it’s revenue opportunities.  for instance, you could see patches on Big 12 uniforms in the future.

The rumored numbers we have heard from various sources have the Big 12 schools pulling in anywhere from  an estimated $55-million to $65-million in annual conference payout revenue during the upcoming television deal.

This final step and reporting of the extension came from reporters Michal Smith and John Ourand of Sports Business Journal. Their story Sunday morning online did an excellent job is detailing the plusses for the Big 12. Those plusses are multiple and now there is definite pressure on the Pac-12 to keep up. The ACC is looking for ways to change their current situation as well in the face of the massive increases of the SEC and Big Ten.

Discussion from...

Yormark Delivers on Promise of Television Deal that Will Solidify Big 12 Future

16,037 Views | 52 Replies | Last: 2 yr ago by CaliforniaCowboy
CaliforniaCowboy
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hmm..... I guess we have to go look it up for ourselves.

Crazed_Stallion
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Lol, this is LMFAO funny. This deal will kill Oklahoma State athletics in 5 years. This isn't even close to what they need to keep up.
CaliforniaCowboy
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Crazed_Stallion said:

Lol, this is LMFAO funny. This deal will kill Oklahoma State athletics in 5 years. This isn't even close to what they need to keep up.
care to share? Or are you just blowing smoke?
AspenPoke
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Robert can correct, but the current Big10/SEC TV deals pay around $55million per school per year. That goes up in 2024, I believe. So the other marketing rights deal that Robert highlighted would get us closer to where SEC/Big10 are today. But I would assume those conferences would be aggressive in following our leads so their's would go up, as well in time.

Significant point here is that despite losing OU/TX, Yormark has:
1) cemented Big12 as #3 in TV rights
2) put pressure on ACC & Pac12 to do something or lose teams to one of the other 3 conferences
3) left door open to those in Pac12/ACC with big markets to move to Big12
4) AND most importantly, kept Big12 relevant in future playoff, TV & Power 5 conference realignment talk.

This is great for Big12 & I'm thrilled we have Yormark on our side. 16 months ago when this all leaked about OU/TX, I couldn't fathom the Big12 as a viable conference, much less #3 in the pecking order with a 50% increase in the TV contract. This is big.
Crazed_Stallion
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With the B1G getting close to $80 mil per and the SEC going to get 70-75mil. This 30 million puts you at the bottom of any pole. It's gonna be tough to even try and catch up to anything.
CaliforniaCowboy
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that's an interesting angle, Aspen, but despite your attempt at a positive spin, this deal seems premature (likely left big bucks on the table), and seems like it does nothing more than cement us into falling severely far behind the P2 conferences.

How much is that per/year when the P2 are going to be making almost double that?

Nobody know how much the PAC will sign for.

Although I appreciate your rah, rah effort, I'd like some actual real analysis of this "deal" versus the P2, and some evidence that it cements us in 3rd (as if that's the goal).
Joe Khatib
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If you put him on ignore you don't have to deal with his lunatic ramblings! I was hoping you see a deal in the $ 400 million range but it wasn't too far off plus I like the shorter duration of the length of the contract!
Crazed_Stallion
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This will not keep them relevant but for a blip on the radar. This does nothing for any of the schools.
CaliforniaCowboy
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Crazed_Stallion said:

This will not keep them relevant but for a blip on the radar. This does nothing for any of the schools.
Again. Can you provide some contextual basis for your allegations?

Is that simply your opinion, or is there some basis for your statement?
POOBAPOKE
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I think we need a reality check here. We were on the verge of joining the American Conference. Let that sink in for a moment. We were left for dead. Never forget that. This is what we are worth together. If you think it's not enough, buy more OSU gear and tickets to support you squad. Loyal and True! GO POKES!
CaliforniaCowboy
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POOBAPOKE said:

I think we need a reality check here. We were on the verge of joining the American Conference. Let that sink in for a moment. We were left for dead. Never forget that. This is what we are worth together. If you think it's not enough, buy more OSU gear and tickets to support you squad. Loyal and True! GO POKES!
BS....

The big12 is relevant or it is not.

WE WOULD BE BETTER OFF IN THE AMERICAN CONFERENCE.... at least then we could make the playoff every single year..... let that sink in.

Reality is that this guy is grasping at straws in a world where straws are not welcomed... This deal is sort of okay, but is totally lame when compared to the P2
NJAggie
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Unfortunately there is and will be a gap between the B1G/SEC & Big XII/ACC/PAC?. About the only thing that would get close is if you had some type of merger with teams out of those 3 conferences joining together. The best opportunity for that lies in teams moving to the Big XII. The deal has room for expansion built in, and we're going to be about $10M or more in front of the PAC. We will be making more money than the ACC for the next 15 years as well. We are clearly #3, and I don't think there was money left on the table. The PAC is not able to get close enough to $30M a school to get teams to take a deal. So the evidence says we maxed out.

The deal being done gives us room to grow in the new footprint at a good rate.

The facts are that we'll all be getting more money than we currently do.

The P2 Bluebloods have and always have had two to three times the money we have and we still compete. We don't compete with UT and Alabama for recruits, we compete with ASU & Louisville. We'll have more money than those schools.

When the ou/ut news broke last year the speculation was that the expanded Big XII would be lucky to get $15M a team, we got $31M. So yes this is a big win for the conference. We get to renegotiate in 6 years so we get to go after B1G, but before SEC, so we'll see where we're at and what the money is then.

Yormark needed to get this baseline done so we could expand if desired, and so he could be free to go to work on other revenue streams. In 8 years (2 on this contract and 6 on the next) he could have radically changed the profile of the conference and we could move closer to the P2.

You want to make money like the B1G you have to work for it you can't just pout and hold out. That's the PAC strategy it seems and right now they would kill to have this deal.
NJAggie
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@Robert

Can you get any details on the pro-rata clause, and the ESPN+ deal.
Tulsa Booster
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Well said, NJAggie. We are number 3 and obviously Yormark understands this. Get as much money as we can right now and sit back and watch what happens going forward. Our goal should be to be the best fit for Big 10 or SEC when they decide they need to expand further. If the Big 12 doesn't wind up being a part of their plans then we continue to do the best we can for ourselves. It seems probable to me that, when it's all said and done, there will be two Super Conferences and I hope we continue to position ourselves to be a part of one those. If and when that happens, our share of the revenue will take care of itself. If not, we need to realize we will have to continue to do more with less.
CaliforniaCowboy
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NJ, that is all just more repeating of what the last fellow said, with zero evidence to support any of it.

It is simply your opinion based solely on innuendo and vague contracts discussions.

in order to make a great deal, you have to be willing to walk away, and this guy is putty in the hands of the networks, who's only goal is to keep our contract low so that they have more leverage over the PAC and so that the ACC won't revolt for more dollars.

the NCAA and it's leagues are driven by ESPN because they allow it to happen.
NJAggie
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Now that is a bunch of totally unsupported opinion, that doesn't begin to look at factual evidence on hand.
CaliforniaCowboy
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NJAggie said:

Now that is a bunch of totally unsupported opinion, that doesn't begin to look at factual evidence on hand.
there is no "factual evidence"... but here ya go, we're doubtful to stay even with the PAC.. according to these "insider" projections...


Once Oklahoma and Texas leave, that will leave the Big 12 with 12 schools, and each of the 12 schools would receive $31.6 million per year from the new media rights agreement.

...

With Big 12 schools projected to make $31.6 million in media rights deals with the new contract, that would be a difference of $10.8 million between the two Power Five conferences to equal the Big 12, the Pac-12 would need a 51.9% increase, per Wilner.

"It sets the market for the Pac 12," The Athletic's Stewart Mandel wrote. "No reason they won't get as much or more. But it will likely include Amazon or Apple."

Pac-12 insider John Canzano reported that original projections for the Pac-12's next media rights agreement would pay $27 million to $29 million to the 10 remaining members, including Utah, "but that was before Amazon and Apple waded into the fray" with their potential streaming options.

"Amazon and Apple want to be in the college live-sports programming space but neither has the infrastructure to produce games. Amazon uses the NFL Network for the Thursday Night Football production. The Pac-12 Networks already handles production of 36 football games," Canzano wrote.

"Maybe we should wait to see what happens, but it feels like the Pac-12 could land somewhere in the neighborhood of $32-34 million per school."


https://www.msn.com/en-us/sports/ncaafb/what-big-12-s-new-tv-deal-means-for-byu-the-new-look-conference-and-pac-12-negotiations/ar-AA13yCoK?cvid=162b7541d3f74d77a91d79eb948a0e5f
OctaviusRex
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You actually believe what Canzano writes? That dude is as big of a Pac12 homer as I've ever seen. He's been saying the big 12 isn't worth as much as they just got for awhile.
NJAggie
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You really need to get out of Cali for a while, let some air and logic back in.

This has been the PAC 10 narrative since ESPN gave them their best $245M a year offer. And, now they are placing all their hopes that Bezos is stupid enough to come in and offer more money than they turned down from ESPN with no other people bidding.

Yes Amazon put a huge bid in for B1G football, but they overbid in hopes of getting them to go with streaming instead of TV. Bezos is never going to place a huge overbid for product that there are no other viable offers for.

This is the strategy you say is so superior to Yormark's. I don't think the PAC was wrong going to market with the bad deal offered, but at some point they are going to have to own up to the fact their product has little value and take what is offered and sign for $22M a year, or start finding homes in other conferences where they can get more.

The PAC has a real issue as they have very few games to actually sell, and the $22M is probably overpaying for it. For $31M the Big XII partners are getting 54 games. The PAC is offering about 20-26 games, as much of their inventory is destined for their own money losing cable network. The PAC has been dreaming since day one and the ESPN offer probably retreats more with each passing day.
CaliforniaCowboy
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I don't believe anything... I'm simply posting what is being reported, and it is not all sunshine and roses for the Big12, and why should it be, ESPN has no respect for us and has not incentive to see us succeed.

CaliforniaCowboy
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I didn't read past your first 2 sentences. bullsheet.

this is NEW stuff.... NEW.

not some rehashed nonsense from 2 months ago.

just open your eyes and ears and let the deals pan out, not one of us knows how this will end.

you can bash me all you want, but you don't know. None of us knows.

Eclectic
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What is not known? $2.28 bil for 6 years. $380 mil/year. $31.7 mil/school/year before Tier 3 rights and bowl money. Based on last year, that could add another $20+mil/school/year.....so $50+mil/school/yr.
Considering we lost our two blue bloods, and we're getting nearly a $10 mil/yr pay increase....sounds pretty good to me. On top of that, we renegotiate before the acc and sec, and the pac 10 is essentially finished as a result of this contract.
CaliforniaCowboy
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Eclectic said:

What is not known?
go read my post above where I bolded what is not known.

That's what is not known, how the B12 could possibly end up 4th or 5th in TV revenue.

We won't know until we know.

CaliforniaCowboy
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OctaviusRex said:

You actually believe what Canzano writes? That dude is as big of a Pac12 homer as I've ever seen. He's been saying the big 12 isn't worth as much as they just got for awhile.
The Athletic's Stewart Mandel is also quoted as saying essentially the same thing, in the paragraph immediately above Canzano.

I don't believe anything, I'm simply providing what is being reported by the media, and they're suggesting that the PAC could beat the B12 deal (per school).

We'll have to wait and find out.
GumbyFromPokeyLand
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NJAggie said:

You really need to get out of Cali for a while, let some air and logic back in.

This has been the PAC 10 narrative since ESPN gave them their best $245M a year offer. And, now they are placing all their hopes that Bezos is stupid enough to come in and offer more money than they turned down from ESPN with no other people bidding.

Yes Amazon put a huge bid in for B1G football, but they overbid in hopes of getting them to go with streaming instead of TV. Bezos is never going to place a huge overbid for product that there are no other viable offers for.

This is the strategy you say is so superior to Yormark's. I don't think the PAC was wrong going to market with the bad deal offered, but at some point they are going to have to own up to the fact their product has little value and take what is offered and sign for $22M a year, or start finding homes in other conferences where they can get more.

The PAC has a real issue as they have very few games to actually sell, and the $22M is probably overpaying for it. For $31M the Big XII partners are getting 54 games. The PAC is offering about 20-26 games, as much of their inventory is destined for their own money losing cable network. The PAC has been dreaming since day one and the ESPN offer probably retreats more with each passing day.


Exactly. The left coast guy on here is either willfully blind, or as usual just arguing to argue with very little to support his argument.

Key takeaways:
- the B12 will be #3 of P5 conferences in terms of media value/school. And as #3, we can't be ignored by the rest of the country.
- the contractual increases for expansion are huge. Now the world knows what the B12 can solidly offer for expansion candidates instead of the heretofore speculation in all cases.
- the B12 will be the only conference with a deal with both ESPN and Fox. It's great for tv scheduling and exposure to have the two most watched media outlets fighting over games. Don't underestimate the importance of recruiting. We want our games shown on platforms people will watch. Also, neither ESPN or Fox can ignore the B12 for the important "hype". Clearly Fox will downplay the SEC, ACC and PAC. ESPN will downplay the B1G. The B12 will get the fairest treatment. That's worth a lot of money not reflected in media dollars.
- the PACs dream of apple/Amazon is just that, a dream. Even if they get a reasonable amount, viewership and inventory will suck because only PAC fans will pay for it. The rest of the country, as history would show, couldn't care less for west coast football.
GumbyFromPokeyLand
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CaliforniaCowboy said:

I don't believe anything... I'm simply posting what is being reported, and it is not all sunshine and roses for the Big12, and why should it be, ESPN has no respect for us and has not incentive to see us succeed.




You lose what little credibility you might have when you say things like this - "ESPN has no respect for us and has no incentive to see us succeed ".

You think ESPN is paying for something to fail? For someone claiming to have a better "negotiating strategy" than Yormark, your business acumen is just horrible.
CaliforniaCowboy
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GumbyFromPokeyLand said:




Exactly. The left coast guy on here is either willfully blind, or as usual just arguing to argue with very little to support his argument.

Key takeaways:
- the B12 will be #3 of P5 conferences in terms of media value/school. And as #3, we can't be ignored by the rest of the country.
- the contractual increases for expansion are huge. Now the world knows what the B12 can solidly offer for expansion candidates instead of the heretofore speculation in all cases.
- the B12 will be the only conference with a deal with both ESPN and Fox. It's great for tv scheduling and exposure to have the two most watched media outlets fighting over games. Don't underestimate the importance of recruiting. We want our games shown on platforms people will watch. Also, neither ESPN or Fox can ignore the B12 for the important "hype". Clearly Fox will downplay the SEC, ACC and PAC. ESPN will downplay the B1G. The B12 will get the fairest treatment. That's worth a lot of money not reflected in media dollars.
- the PACs dream of apple/Amazon is just that, a dream. Even if they get a reasonable amount, viewership and inventory will suck because only PAC fans will pay for it. The rest of the country, as history would show, couldn't care less for west coast football.


Wrong again trouble maker, I didn't argue anything (except say we bit too soon), and I don't have "an argument".

I simply posted articles written by media journalists.

you can take up your petty fights with them.

leave me out of it. I have nothing to do with it.
NJAggie
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Yeah its more BS spin from the same guys that have said all along the Big XII couldn't get a contract near what their precious PAC is going to get now that they are on the open market.

They went to the open market because FOX walked out on them, and ESPN offered $245M.

They're out their begging now and hoping Amazon is going to pay them $400M for 20 games. Amazon isn't that stupid, there is no bidding war and Amazon can get it for what they want.

The article today from SBJ bolstering this stuff is from a guy that was down playing the Big XII negotiations all the time they were going on.

So on Sunday everybody was saying the PAC was going to be lucky to wind up $10M behind the Big XII. The ACC is locked into a contract that has never paid them more than the Big XII, and we've increased the payout. Yesterday after Kliavkoff again sounded off with nothing to back it, the PAC is getting $40M a team and the ESPN is making sure that neither conference is paid more than the ACC.

Learn to spot BS when you see it instead of screaming at anyone that points out facts.
Eclectic
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Their only option is streaming. Not going to happen (out performing our payout),,,, And yes, Mandel and the other guy are the most liberal, pac 10 butt kissers there are. They don't stand a chance at this point. Amazon is all they're going to get. Will be significantly less.
CaliforniaCowboy
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NJAggie said:



Learn to spot BS when you see it instead of screaming at anyone that points out facts.
You can play nice. First I did not scream at anybody, nor did I claim any position was "more correct".

There are facts, and there is conjecture, and currently they co-exist, since the PAC has not signed a contract.

Those involved with the PAC believe they can get much higher valuation, those NOT involved with the PAC believe that the B12 deal can't be beat.

There is no reason to believe anything at the moment, we should just sit back and see what gets signed.
GumbyFromPokeyLand
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Mega props to Yormark, his strategy and execution was excellent. In summary, he accomplished the following:
- increased the leagues existing media rights deal per school by 44%. Allows schools to confidently increase and manage their budgets. Is it a max deal? There's no way of knowing. But the guy that tries to get the last dollar will almost always fail. The $$$ increase plus the following make it a home run.
- Negotiates a term that coincides with the expiration of the SEC and B1G deals. In business, you always want to be first to market. This likely insures our next deal can be negotiated in tandem with the SEC and B1G, and before the ACC. As long as we're negotiating for a media deal that coincides with the SEC/B1G, it's extremely unlikely the B12 will be pushed aside as a member of the "Power" leagues.
- Got a deal done before the PAC, thus securing valuable P5 content and scheduling on ESPN/ Fox that would/could otherwise be available for PAC content. Also reduces ESPN/Fox budgets for other college football content.
- Negotiated an automatic pro-rata increase in payouts for expansion. Effectively allows ESPN/Fox to add late-night content with the expansion of the B12 and the addition of PAC teams. Essentially sets the max bar for a PAC deal. No way ESPN pays more for a PAC deal now.
- Gives the remaining PAC schools clear and certain landing pad for what will likely be more $$$ than they can make with a new media deal.
- Essentially quashed Kliavkoff's push to get a grant of rights signed by the remaining PAC schools, thus keeping open the ability for PAC teams to change conferences.
- Provides certainty to the B12 with real upside instead of living with uncertainty and the possibility of either being raided again, or melting away in obscurity. That's clearly where the PAC is now thanks in part to Yormark.
CaliforniaCowboy
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GumbyFromPokeyLand said:

Mega props to Yormark, his strategy and execution was excellent. In summary, he accomplished the following:
- increased the leagues existing media rights deal per school by 44%. Allows schools to confidently increase and manage their budgets. Is it a max deal? There's no way of knowing. But the guy that tries to get the last dollar will almost always fail. The $$$ increase plus the following make it a home run.
- Negotiates a term that coincides with the expiration of the SEC and B1G deals. In business, you always want to be first to market. This likely insures our next deal can be negotiated in tandem with the SEC and B1G, and before the ACC. As long as we're negotiating for a media deal that coincides with the SEC/B1G, it's extremely unlikely the B12 will be pushed aside as a member of the "Power" leagues.
- Got a deal done before the PAC, thus securing valuable P5 content and scheduling on ESPN/ Fox that would/could otherwise be available for PAC content. Also reduces ESPN/Fox budgets for other college football content.
- Negotiated an automatic pro-rata increase in payouts for expansion. Effectively allows ESPN/Fox to add late-night content with the expansion of the B12 and the addition of PAC teams. Essentially sets the max bar for a PAC deal. No way ESPN pays more for a PAC deal now.
- Gives the remaining PAC schools clear and certain landing pad for what will likely be more $$$ than they can make with a new media deal.
- Essentially quashed Kliavkoff's push to get a grant of rights signed by the remaining PAC schools, thus keeping open the ability for PAC teams to change conferences.
- Provides certainty to the B12 with real upside instead of living with uncertainty and the possibility of either being raided again, or melting away in obscurity. That's clearly where the PAC is now thanks in part to Yormark.

LOL... my gawd... you made most of that stuff up. The Big12 listed what objectives were met by the deal, and those were it. They said "stability" and visibility, with modest revenue increase.

1) how much did the SEC and B1G annual budgets go up? You make it sound like a 44% increase is good, but if it gets you only 1/2 or 1/3 of what the other leagues are getting, then it is a total fail. I didn't look up the SEC increase, do you know what it is? How does our deal compare?

2) It doesn't say how much he negotiated the deal, because that's the only way he could get a $$$ increase. The networks are not going to commit big dollars for long term deals, the future risk is too great. the B1G got 7 BILLION for 7 years, we could only get a few more dollars for signing a short term deal. Much, much less money for an even shorter deal, that's some negotiation.

3) That first to market clich, is not 100% nor universal. Japan made history by not being the first car companies or the first to market, but by making a superior product with superior manufacturing processes. BASF had a business of not making the products you buy, but making the products that you buy better. Besides, it's up to ESPN or Fox to be first to market, not us. We're offering the same product as everybody else. Big 12 business strategy... buy ours first, it's not the only league, it's not the best league but we're first. LOL. my goodness

all of the rest of those points you made are simply conjecture. There is no way to effectively determine the effect of the B12 contract on PAC12 negotiations; but clearly that league disagrees with you.

Some of what you posted may turn out to be correct, but we won't know until the contract negotiation process is over.

This is from the ESPN article: The Big 12 chose not to go to the open market, a move that did not expose the league to outside bidders and could have potentially yielded more money for the Big 12 in the long term. But it gives the league security and visibility on traditional platforms.
GumbyFromPokeyLand
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CaliforniaCowboy said:

GumbyFromPokeyLand said:

Mega props to Yormark, his strategy and execution was excellent. In summary, he accomplished the following:
- increased the leagues existing media rights deal per school by 44%. Allows schools to confidently increase and manage their budgets. Is it a max deal? There's no way of knowing. But the guy that tries to get the last dollar will almost always fail. The $$$ increase plus the following make it a home run.
- Negotiates a term that coincides with the expiration of the SEC and B1G deals. In business, you always want to be first to market. This likely insures our next deal can be negotiated in tandem with the SEC and B1G, and before the ACC. As long as we're negotiating for a media deal that coincides with the SEC/B1G, it's extremely unlikely the B12 will be pushed aside as a member of the "Power" leagues.
- Got a deal done before the PAC, thus securing valuable P5 content and scheduling on ESPN/ Fox that would/could otherwise be available for PAC content. Also reduces ESPN/Fox budgets for other college football content.
- Negotiated an automatic pro-rata increase in payouts for expansion. Effectively allows ESPN/Fox to add late-night content with the expansion of the B12 and the addition of PAC teams. Essentially sets the max bar for a PAC deal. No way ESPN pays more for a PAC deal now.
- Gives the remaining PAC schools clear and certain landing pad for what will likely be more $$$ than they can make with a new media deal.
- Essentially quashed Kliavkoff's push to get a grant of rights signed by the remaining PAC schools, thus keeping open the ability for PAC teams to change conferences.
- Provides certainty to the B12 with real upside instead of living with uncertainty and the possibility of either being raided again, or melting away in obscurity. That's clearly where the PAC is now thanks in part to Yormark.

LOL... my gawd... you made most of that stuff up. The Big12 listed what objectives were met by the deal, and those were it. They said "stability" and visibility, with modest revenue increase.

1) how much did the SEC and B1G annual budgets go up? You make it sound like a 44% increase is good, but if it gets you only 1/2 or 1/3 of what the other leagues are getting, then it is a total fail. I didn't look up the SEC increase, do you know what it is? How does our deal compare?

2) It doesn't say how much he negotiated the deal, because that's the only way he could get a $$$ increase. The networks are not going to commit big dollars for long term deals, the future risk is too great. the B1G got 7 BILLION for 7 years, we could only get a few more dollars for signing a short term deal. Much, much less money for an even shorter deal, that's some negotiation.

3) That first to market clich, is not 100% nor universal. Japan made history by not being the first car companies or the first to market, but by making a superior product with superior manufacturing processes. BASF had a business of not making the products you buy, but making the products that you buy better. Besides, it's up to ESPN or Fox to be first to market, not us. We're offering the same product as everybody else. Big 12 business strategy... buy ours first, it's not the only league, it's not the best league but we're first. LOL. my goodness

all of the rest of those points you made are simply conjecture. There is no way to effectively determine the effect of the B12 contract on PAC12 negotiations; but clearly that league disagrees with you.

Some of what you posted may turn out to be correct, but we won't know until the contract negotiation process is over.

This is from the ESPN article: The Big 12 chose not to go to the open market, a move that did not expose the league to outside bidders and could have potentially yielded more money for the Big 12 in the long term. But it gives the league security and visibility on traditional platforms.


Only a moron, a real moron would seek to only sign a new deal that would get the B12 close to B1G or SEC money. Only a moron, a real moron would pitch a deal anywhere close to the B1G or SEC deals which are supported by much, much larger viewership and markets. Only a moron, a real moron would reject a deal that substantially increases payouts after losing the leagues two most valuable properties.

Yormark is no moron. And as has already been established, you just argue to argue, criticize to criticize without any legitimate basis or original thought.
NJAggie
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It's funny before we had a deal you were on here saying repeatedly how foolish we were for saying that sources form media and AD's in the Big XII that were saying we'd get a raise from where we currently are.

Then you flip during the negotiations when even you had to admit that might happen, to anything other than matching the B1G was failure.

As for the post you just called conjecture every point in it is true and factual. We did get a 44% increase over the previous contract. Regardless of what the B1G/SEC are making that's a good deal. You may not like it, but that's the price the FOX and ESPN are willing to pay. And while I do remember you having doubts if after the B1G deal we even had a place where FOX & ESPN would want a deal with the Big XII. We'd provide you with all the open slots in both networks, and you'd place it in the trash bin with the informed opinions of AD's and reporters.

Now you want to flip again and raise the rantings of the pro-PAC cheering section press (who all failed miserably in their predictions of how bad a deal the Big XII would or would never get) when their response is don't look at the fact our talks are stalled and no one is bidding for their games with claims they'll easily get to $35M a year.

If they did get that they are in effect getting more per game money than the B1G or SEC as they only have 20 game up for bid, the rest of their inventory is assigned to oblivion on the PAC.net. That's the reality that the West Coast elitists fail to get and understand about their predicament.
CaliforniaCowboy
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GumbyFromPokeyLand said:




Only a moron, a real moron would seek to only sign a new deal that would get the B12 close to B1G or SEC money. Only a moron, a real moron would pitch a deal anywhere close to the B1G or SEC deals which are supported by much, much larger viewership and markets. Only a moron, a real moron would reject a deal that substantially increases payouts after losing the leagues two most valuable properties.

Yormark is no moron. And as has already been established, you just argue to argue, criticize to criticize without any legitimate basis or original thought.
you weren't negotiating the deal, Yormark was, but thanks for letting us know how you might do it.

Every single point that I made was legitimate, and not only that is they were supported by media comments, not simply my opinions.

I don't know much about morons, but you seem to be well versed in it.
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