The new Big 12 Commisioner Brett Yormark looks at running a conference differently. It is more business that athletic orgnaization and this move reflects that approach.

Big 12 Conference Commissioner Brett Yormark has appointed Scott Draper as Vice President – Football, after having served in a similar position at the American Athletic Conference since 2014.

Finally, new Big 12 commissioner Brett Yormark has put his imprint on the inside of the Big 12 headquarters in Irving, Texas as he announced a reoganized and rebranded staff.

Oklahoma State defensive end Trace Ford earned Big 12 Special Teams Player of the Week following his performance against Arkansas-Pine Bluff.

Mike Gundy alluded on Monday the Big 12's in good shape when it comes to possible conference realignment/expansion.

The CFP expansion to 12 teams in on and Bob Bowlsby seems to be enjoying more success and gaining more credibility in his post administrative days as he did his last year in the Big 12.

The Big 12 announced on Wednesday morning the conference will be entering discussions with its multi-media partners about possible media rights extension.

Collusion or just free choice in negotiating as to whcih schools and conference they want to televise could leave networks in charge of the future of two historic conferences

Mike Gundy repeated his Big 12 Media Days message about OU and Texas leaving the Big 12 for money in an ESPN article that's gaining traction.

The plan for multimedia rights, basically television for the Big Ten is starting to leak out in massive amounts. What does ESPN out and CBS and NBC in on the Big Ten mean for the Pokes and Big 12?

As CFP moves toward new format and likely expansion, Bill Hancock says he will fight to keep it open to more schools than the bluebloods in the SEC and Big Ten.

Plenty to digest at the Pac-12 Football Media Days from commissioner George Kliavkoff as he kept a stiff upper lip after losing USC and UCLA.

Everybody from Pokes Report to The Athletic to The San Jose Mercury-News have thrown the TV viewer numbers out for comparison, but how about the passion for live college football?

The Athletic had a story on Monday showing seven Pac-12 schools other than USC and UCLA were better football TV draws than Oklahoma State. I'm calling BS on that one.

A former college student-athlete and a modern day, well aware University President Dr. Kayse Shrum gets it. Athletics is an important part of the overall equation for OSU. That means realignment is a serious topic.

An interview with media relations expert Chris Dirato reveals Brett Yormark's marketing and sales prowess.

Conference Realignment is like that fireworks show with a spectacular beginning and the finale turns out to be a dud.

I have to admit some of my best stuff recently (as far as writing) is inspired by the opinions of all of you. I bounce from fired up, to mad, to agreement, to frustration, to pride. I share some of the opinions. I do have trust, maybe some blind, in new Big 12 leader Brett Yormark.